Engineering an identity

Xeraya is a VC and PE investor financing the future of the life sciences globally.

A young but already successful firm, Xeraya is moving to their next stage of growth. To help catalyse this exciting phase, they told us they wanted a modern, confident brand image. We took time to understand their business and their audience and created brand collateral that was crisp, clean and symbolic of their principles. We then took it further with a dynamic new website that uses an innovative, interactive metro tiles display – horizontal and vertical scrolling navigation that displays equally well on all devices – a first of its kind in Malaysia.

The leading edge new branding has increased confidence – both within Xeraya as it goes out to the global innovation market, and also among investors and potential partners in the US and Europe.

Experience it for yourself at: www.xeraya.com