PR1MA

Perbadanan PR1MA Malaysia was established
by the Government to plan, develop, construct
and maintain high-quality housing.

Taking it on the road

Perbadanan PR1MA Malaysia was established by the Government to plan, develop, construct and maintain high-quality housing with lifestyle concepts for middle-income households in key urban centres in line with the National Housing Agenda.

To spread PR1MA’s message far and wide, we conceptualised and managed a nationwide roadshow tour across 14 states, including events, booths and accompanying collateral. Currently, over 1.3 million Malaysians have registered their interest in the PR1MA scheme.