New Entrepreneur Foundation (NEF)

NEF is a non profit organisation that focuses on creating, developing and sustaining entrepreneurs via strategic developmental programs.

Booting up a new initiative

NEF is a non profit organisation that focuses on creating, developing and sustaining entrepreneurs via strategic developmental programs. NEF is a platform for the ICT and creative industries in Malaysia, in collaboration with the Malaysian Association of Bumiputera ICT Industry and Entrepreneurs and working closely with government institutions.


Our challenge was to plan and deliver a unique, creative and high tech launch event for the RM50 Million IT funds / The PUsh Initiative, including all collateral and communications, in just 10 days. We quickly shot a launch video and put together an awareness communications campaign to push out to the target audience during and after the high profile launch event.