When less is more

Ekuiti Nasional Berhad (Ekuinas) is a private equity company owned by the Government of Malaysia with interests across a diverse portfolio, including retail food and beverages, fast-moving consumer goods, oil and gas, services, education and healthcare.

Representing their broad ranging work online was proving a challenge, further hampered by an outdated site design and format and the uploading of annual reports. So when Ekuinas turned to us for advice, we suggested the Henry David Thoreau approach – ‘simplify’. Over the course of the project, we demonstrated how to streamline and best communicate their messages and broadcast these through a modern, more responsive and user friendly site design.