McDONALDS

The project involved working closely
with McDonalds’ Corporate Communications
to launch the house on behalf of Ronald McDonald
House Charities Malaysia.

Providing care for kids under the arches

As one of our very early clients, we worked on a broad range of promotional activities for McDonalds, from privilege cards to age-group targeted newsletters. But the work closest to our hearts was the Rumah Ronald McDonald at UKM Medical Centre (PPUKM) in Kuala Lumpur for child cancer patients and their loved ones.

 

The project involved working closely with McDonalds’ Corporate Communications to launch the house on behalf of Ronald McDonald House Charities Malaysia – a non profit children’s charity organisation that serves to improve the health and wellbeing of under privileged children and their families.

Many families travel far from home and at great cost to Kuala Lumpur to obtain treatment for their children. The fully equipped Ronald McDonald House (RMH) – PPUKM offers families affordable and comfortable accommodation within the grounds of PPUKM so they can forget the stress of finding hotels close to the hospital and focus on their child. To date, more than 600 families whose children have sought treatment at PPUKM and government hospitals within the Klang Valley have benefited from this facility.